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Domino’s Pizza TikTok social media adverts

French Tiktok Social media campaign delivering 80 pieces of film advertising content


Recently, my team and I spearheaded a TikTok advertising campaign in France for Domino’s Pizza. Our mission was to captivate the French TikTok audience by crafting 20 original video assets featuring local talent. With a focus on promoting Domino’s Jours Foux and MyDomino’s offers, we curated diverse narratives and styles native to TikTok's social environment. 


Our strategy involved designing content that was both modular and scalable, allowing us to create an additional 60 dynamic variations, resulting in a total of 80 assets. Domino’s conducted A/B testing across various demographics to gauge performance. Throughout the process, we provided end-to-end support, including creative direction, scriptwriting, talent scouting, production, and post-production services.